THE BRAND
AÏMA is an exclamation—a moment of awe when beauty stops you in your tracks.
We collect light from the places we've traveled. The flower markets of Mumbai. The golden hour in Paris. The blue-shuttered cities by the sea our grandmothers knew, where orange blossoms scent the air. The Côte d'Azur in summer—jasmine and salt and sun.
We capture that light in diamonds and gold. Jewelry inspired by poetry, travel, and the fleeting moments that take your breath away.
For the woman who desires. Who creates. Who celebrates herself.
HOW WE CREATE
Each AÏMA piece begins as a story.
We travel, collect moments, and translate them into wearable poetry. A necklace inspired by the rhythm of waves in Essaouira. Earrings that capture the liquid gold of sunset over the Seine. A ring born from the memory of marigolds piled high in a Mumbai market.
Every piece is crafted in 14K gold with lab-grown diamonds (F, VS grade), grown using 100% solar energy. The same fire, the same brilliance—beauty powered by the sun.
Crafted with intention. Meant to be worn daily.
POETRY & YOUR PURCHASE
With every AÏMA piece, you receive a poem.
We believe in the power of language, of holding something beautiful in your hands. Of small rituals that ground you—lighting a candle, reading a poem, sliding on a ring before the day begins. Each order includes a carefully selected poem—printed on textured card stock, ready to be saved, shared, or slipped into a journal.
Collect them. Let them speak to you. These are love letters from us to you.
(On Instagram and in our newsletter, we share a new poem each week. Follow along @aima.diamond)
OUR VALUES
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Daily Celebration: Jewelry meant to be worn, felt, lived in
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Travel as Inspiration: We collect light from the places we've been and the tales we've heard
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Poetry as Practice: Language, beauty, and meaning woven into every design
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Intentional Luxury: Lab-grown diamonds grown with 100% solar energy
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Timeless & Modern: For the woman who writes her own rules
AÏMA by CAPSOUL
CAPSOUL is a creative innovation atelier for the luxury industry, founded in 2019. The company develops advanced diamond materials and technologies in collaboration with the world’s leading houses. Among its landmark projects is the Carrera Plasma watch crown, created with TAG Heuer and LVMH—the first haute horlogerie timepiece to feature lab-grown diamonds as part of its integral design. Through this work, CAPSOUL has built rare technical expertise.
AÏMA was born from this foundation as a jewelry brand with its own voice and vision.
Drawing on CAPSOUL’s deep knowledge of diamond growth, sourcing, and quality, AÏMA creates jewelry using exceptional diamonds—selected for brilliance, precision, and integrity. The brand approaches diamonds with freedom and pleasure, embracing sparkle, scale, and expression, and moving away from the austere codes of traditional diamond jewelry. Inspired by travel, poetry, memory, and inherited stories, AÏMA designs pieces that feel alive.
Jewelry created to be worn with joy.
THE NAME
AÏMA is an exclamation in Moroccan Arabic—a sound you make when something moves you. When light catches just right. When beauty is undeniable.
It's the feeling we chase in every piece.
Welcome to AÏMA.
